While I'm not crazy about their store software, I've not had any issues. I had one successful order, and I'm waiting on my second order.
The $10 shipping might just be a minimum, for one head or twenty, but that's just me speculating.
The stuff I order from them is their original items (like the Strong Guy head!), or recasts of heads from exclusive or elusive figures. Again, not trying to sway you, just mentioning that my experience with them has been positive thusfar.
Angel Forge beats all I've ever seen. I've placed two orders from them, and they both arrived within two business days. BA won't even look at your order until it's been sitting there for four months, and AF gets me a package in two days. Unbelievable!