I can't say I'm very enthuised by the look of the minifigures. There is something about them that urks me. I also have to wonder why Hasbro is making these with the original 1980's character designs that only adult nerds recognize. Making Kre-O stuff for GI Joe doesnt make any since because the brand gets little to no marketing at all. Tranformers currently has a cartoon on the hub, and Battleship had a movie, but GI Joe currently has nothing! Even if the movie hadn't been delayed and by some miracle ended up being a big success this year, making GI Joe Kre-O stuff with the old 1980's character designs just feels like Hasbro is catering to ARAH fans who don't even need marketing without actually innovating or advancing the brand into something better.
I guess Hasbro thinks it can make more money on nostalgic nerds rather than actually having a marketing campaign, which would make since if they had'nt spent so much time and energy on a movie that got delayed at the last minute.
I also just don't think Kre-O in general can compete with both Lego and Mega Blocks. They have way more relevent pop culture brand names such as Star Wars, Marvel Avengers, DC comic heroes, Halo, and more recently World of Warcraft to just name a few. But I'm willing to admit that this is just my speculation on the matter. Mabe Kre-O will some how revitalize GI Joe or something, or at least let Hasbro make a quick buck. Afterall, if Mega Blocks can sussesfully compete with Lego than maybe Hasbro stands a chance.