I don't think people understand the correct definition of "price gouging". Any time someone sees a price higher than they want to pay or higher than another store, it must be "price gouging". Evil, evil price gouging.
When gas stations think there is a storm coming to the gulf and they hike the price of gas up to $5 for no reason, on a commodity that people must have to survive and have no reasonable alternatives... THAT is price gouging.
Pricing luxury items based on demand to maximize profit... that's just smart business. No one is going to die without that new exclusive action figure, so if the price is too high, don't buy it! But don't be mad at the store for trying to maximize what they get for the items they sell. If NO ONE paid the price, then obviously it's too high and they'll have to come down if they want to move the merchandise. If it doesn't come down, then clearly some people are willing to pay the higher price. It might not be you, but it's somebody.
But seriously, just because the price set by the supply and demand curve is higher than you think it should be, or wish it would be, does not make it price gouging. It's capitalism. Since you guys are saving so much money by not shopping at BBTS (or whoever else you think is an e-scalper), maybe some of you can afford an intro-to-econ book.