I have 3 nephews from the ages of 8 to 12 and they just never cared about soldier toys. They play war with nerf or xbox, not figures and vehicles. I've kept my mom's toy closet well stocked and given them countless presents, yet they have only played with Star Wars ships or a 6" war machine figure. They didn't even care about a full scale 1:18 jet. 2 of these boys shoot real guns, so it's not politics. My daughter also only cares about 6" Star Wars figures. If it's not a Marvel superhero or from another galaxy, kids just do not care. They do not seem to want to replicate real life during playtime. They have magic panes of glass that show them anything the want instantly. Joe ain't ever going to compete with that unless it's another Sigma Six styled toon full of comedy one liners like Teen Titans.
Cut that cord already.
Cut that cord already.