He's not even doing 1:12 figures. That would make some sense, as lots of collector figures are still in that scale. All his lines are in this weird 5" scale. My fucking Kenner T2 endoskeleton towers over his current figures. Think about that shit.
To add to the overall lameness of these mini figures, they too are incompatible with any of the competition. Don't work with Kre-o or Lego. They don't work with Mega Blocks, hell, I'm surprised they work with themselves.